Experimental Study: Negative Framing, Rigid Thinking and Commitment Escalation in Making Decisions
Abstract
The aim of this research was to investigate the influence of rigid thinking on the level of commitment escalation in making decisions when experiencing negative framing. This study was an experimental research. The subject of this study was lecturers of the Faculty of Economics UIN Suska Riau with 2x2 Between Subject research design. Before performing real experiment,pilot tests were carried outon the instrument to test the validity and reliability. Hypothesis was tested by using analysis of variance. The results showed that the manager who did not have unrigid thinking will tend to make commitment escalation in making decision. However, this study was not able to prove that the manager would be likely to make a commitment escalation when the manager was in unrigid thinking conditions and experienced negative framing compared with the manager who was in rigid thinking conditions, but did not experience negative framing.